Coach: Crafted to Last Pop-up

Retail Design

Moodboard

I wanted to follow the previous Coach Crafted to Last pop-up store theme, but make the pop-up even better

Material Board

Window Display

Store Layout

Pop-up done on Sketchup

Touchpoints

Embroidery Customization feature - Interactive display

Our first fixture will be this interactive display with embroidery threads. There will also be questions about crafted to last or maybe about spring or themselves. There is a display flower rack next to the display for the aesthetics.

Coach's story and craftmanship are being explained.

For our craftsmanship display, we will be having tools and machinery as props, not forgetting the vintage maker's table and leather. There is an elevation so that others can slightly see the vintage table from outside, aside from the product display rack and flower arch.

Tea time with Coach.

Our last fixture would be this garden theme area with tables, chairs flower vases, antique pottery, and some flower bushes around.